CAJ | 학술논문

为了明确张家界市大鲵产业发展战略，应用SWOT分析法，对张家界市大鲵产业内部条件的和外部环境进行了系统分析，构建了产业发展战略模型。对4种战略进行甄别与选择，认为：张家界市大鲵产业的内部优势大于劣势；外部机遇大于威胁；同时，必须重视产业劣势与威胁的存在，张家界市大鲵产业发展战略应以增长型战略(SO)为主，以防御型战略(WT)为辅。探讨大鲵产业战略的实现途径，认为加强大鲵资源保护、推进标准化规模生产、延伸产业链、推进产业关联、实施品牌战略与健全服务体系为其可行的实施途径。为张家界市大鲵产业战略决策与产业规划提供借鉴。
위료명학장가계시대예산업발전전략，응용SWOT분석법，대장가계시대예산업내부조건적화외부배경진행료계통분석，구건료산업발전전략모형。대4충전략진행견별여선택，인위：장가계시대예산업적내부우세대우열세；외부궤우대우위협；동시，필수중시산업열세여위협적존재，장가계시대예산업발전전략응이증장형전략(SO)위주，이방어형전략(WT)위보。탐토대예산업전략적실현도경，인위가강대예자원보호、추진표준화규모생산、연신산업련、추진산업관련、실시품패전략여건전복무체계위기가행적실시도경。위장가계시대예산업전략결책여산업규화제공차감。
In order to ascertain the development strategy for Chinese giant salamander (Andrias davidianus) industry in Zhangjiajie City, the internal conditions and external circumstances of Chinese giant salamander industry in Zhangjiajie City were analyzed systematically by SWOT analysis, and the basic model on the development strategy was set up. After four strategies were discriminated and discussed detailed, it was selected as the development strategy that SO strategy was main and WT strategy was supplemented, because its strength(S) was more than weakness in internal conditions, its opportunity(O) was more than its threat(T) in external circumstances and weakness and threat must been valued. The implementation ways of development strategy were explored, they were thought the feasible implement approaches that resource protection of Chinese giant salamander was strengthened, standardized mass production was advanced, industrial chain was stretched, related industries were advanced, brand strategy was implemented and service system was improved. It can provide reference for strategy decision and planning for Chinese giant salamander industry in Zhangjiajie City.