酿酒科技
釀酒科技
양주과기
LIQUOR-MAKING SCIENCE & TECHNOLOGY
2014年
8期
122-126
,共5页
社会学视域%中西方酒文化%饮酒礼仪%比较
社會學視域%中西方酒文化%飲酒禮儀%比較
사회학시역%중서방주문화%음주례의%비교
sociology%Chinese and western wine cultures%drinking etiquette%comparison
在跨文化交际场合,酒成了一种重要的媒介。饮酒的目的旨在消融国际界限,拉近交际双方的距离,促进跨文化交流。但各种酒文化和习惯的差异往往使得这种交流适得其反,在一定程度上阻碍了跨文化交际。本研究旨在从社会学视域来探究不同文化、社会背景、思维方式以及宗教信仰下的中西方饮酒礼仪差异,针对不同文化背景下的饮酒之道,通过中西方饮酒礼仪的比较,促进跨文化交际得以良性发展。
在跨文化交際場閤,酒成瞭一種重要的媒介。飲酒的目的旨在消融國際界限,拉近交際雙方的距離,促進跨文化交流。但各種酒文化和習慣的差異往往使得這種交流適得其反,在一定程度上阻礙瞭跨文化交際。本研究旨在從社會學視域來探究不同文化、社會揹景、思維方式以及宗教信仰下的中西方飲酒禮儀差異,針對不同文化揹景下的飲酒之道,通過中西方飲酒禮儀的比較,促進跨文化交際得以良性髮展。
재과문화교제장합,주성료일충중요적매개。음주적목적지재소융국제계한,랍근교제쌍방적거리,촉진과문화교류。단각충주문화화습관적차이왕왕사득저충교류괄득기반,재일정정도상조애료과문화교제。본연구지재종사회학시역래탐구불동문화、사회배경、사유방식이급종교신앙하적중서방음주례의차이,침대불동문화배경하적음주지도,통과중서방음주례의적비교,촉진과문화교제득이량성발전。
Wine has been one of the most important media on cross-culture occasions. Drinking wine is to break down the barriers, find a bridge for both parties and promote the communication. The differences between the wine cultures and drinking habits, however, make the communica-tion go into reverse and hinder its progress. Thus, this paper focuses on the differences made by different cultures, social background, thinking modes and religions on the basis of sociology. It also aims to help promote the cross-culture communication by the comparison of drinking eti-quette according to different ways of drinking in different cultural backgrounds.