CAJ | 학술논문

本文运用文献资料法和问卷调查法，基于战略管理的框架，对大学生篮球超级联赛所处的政治、经济、社会、文化等外部环境和竞赛体制、竞技水平、篮球产业、CUBA基础等内部影响因素进行分析，阐述背景、剖析问题，为大超联赛品牌战略的制定夯实基础。
본문운용문헌자료법화문권조사법，기우전략관리적광가，대대학생람구초급련새소처적정치、경제、사회、문화등외부배경화경새체제、경기수평、람구산업、CUBA기출등내부영향인소진행분석，천술배경、부석문제，위대초련새품패전략적제정항실기출。
By methods of document material and questionnaire investigation , based on strategic management framework, this paper analyzes the external environment of political , economic, social, and cultural of the super league of university student basketball , and the internal factors of competition system , competitive level , basketball industry, CUBA foundation, describes the background and problems , increases foundation for brand strategy of the super league of university student basketball .