CAJ | 학술논문

研究目的：山西省体育彩票发行量与其他兄弟省份相比销售额相差较多，本研究通过对体彩消费者的消费行为进行分析，视图找到进一步扩大体彩销量的方法。研究方法：问卷调查法、数理统计法。研究结果：消费者中男性占92．7％、45-59岁的消费者占46．3％、初中以下及高中学历者占总体的63．9、其他从业人员占总体的37．9％、月收入在1291-3500的消费者占90．9％。结论：山西省体育彩票消费者中男性较多、年龄以中年为主、收入水平不高、无固定职业者较多、以中低学历者为主，其中学历水平与收入水平对购买彩票的行为影响最大。
연구목적：산서성체육채표발행량여기타형제성빈상비소수액상차교다，본연구통과대체채소비자적소비행위진행분석，시도조도진일보확대체채소량적방법。연구방법：문권조사법、수리통계법。연구결과：소비자중남성점92．7％、45-59세적소비자점46．3％、초중이하급고중학력자점총체적63．9、기타종업인원점총체적37．9％、월수입재1291-3500적소비자점90．9％。결론：산서성체육채표소비자중남성교다、년령이중년위주、수입수평불고、무고정직업자교다、이중저학력자위주，기중학력수평여수입수평대구매채표적행위영향최대。
Compared with the other provinces , the sales of sports lottery issuance in Shanxi province is far more less .These papers , through analysis on sports lottery consumer behavior , this paper tries to find out further expand sales .The method of questionnaire and mathematical statistics is adopted .The result shows that 92.7%of consumers on male, 45 to 59, consumers (46.3%), junior middle school and high school degrees below (overall 63.9, other professionals accounted for 37.9%of overall, monthly income consumers accounted for 90.9%in 1291-3500.Conclusion:Shanxi Province sports lottery consumers more male , age is given priority to with middle age , and income level is not high , no more fixed professionals and gives priority to with low degrees , and education level and income level to purchase lottery tickets .