CAJ | 학술논문

将影响半导体IC制造商渠道管理绩效的因素分为4个部分，即产品策略、产品定价策略、渠道策略及技术支持，使用Katsikeas等学者于2004年提出的供应链绩效模型研究了影响因素之间的关系。通过问卷调查的方法对某全球前十大半导体制造商在中国的8个授权代理商的员工进行调研，回收190个样本，以克朗巴哈系数、K M O及巴特利特球度预测20个样本得到可信度，确认数据、模型结构的适用性。提出5个假设，使用相关性分析以及多元回归分析的方法对假设进行了验证。其中，产品定价策略对渠道管理绩效影响较为显着。对半导体产品策略、定价策略、技术支持、渠道策略提出了建议，以提升半导体IC制造商以及代理商的绩效。
장영향반도체IC제조상거도관리적효적인소분위4개부분，즉산품책략、산품정개책략、거도책략급기술지지，사용Katsikeas등학자우2004년제출적공응련적효모형연구료영향인소지간적관계。통과문권조사적방법대모전구전십대반도체제조상재중국적8개수권대리상적원공진행조연，회수190개양본，이극랑파합계수、K M O급파특리특구도예측20개양본득도가신도，학인수거、모형결구적괄용성。제출5개가설，사용상관성분석이급다원회귀분석적방법대가설진행료험증。기중，산품정개책략대거도관리적효영향교위현착。대반도체산품책략、정개책략、기술지지、거도책략제출료건의，이제승반도체IC제조상이급대리상적적효。
Semiconductor IC manufacturer's channel management performance was divided into four factors :product strategy , pricing strategy ,channel strategy and technical support .Research model is based on Katsikeasetal's (2004) model on supply chain performance to study the relationships between the performance factors .Questionnaires were given out to employees of 8 authorized distributors of a well known semiconductor IC manufacturer for data analysis on the research model .190 valid samples were collected .Pilot study used 20 samples to run Cronbach's Alpha ,KMO and Bartlett's tests to ensure the reliability and adequacy of the factors and measures .Five hypotheses were tested using correlation and regression analysis .Results suggest that pricing strategy is the most influential factor to manufacturer's channel management performance out of the 4 factors in this study .Suggestions on how to reform product strategy ,pricing strategy ,technical support and channel strategy were given to improve IC manufacturer's channel management performance .