CAJ | 학술논문

针对零售企业盈利模式问题，采用对比分析的方法，分析了通道费用盈利模式的利弊以及零售企业盈利模式的发展方向：通道费用盈利模式适应中国经济和零售业发展现状，也推动了中国零售企业的发展，并将持续一段时期；零售企业只有在实现战略布局和规模经济的基础上，才有可能对现有的通道费用盈利模式进行改进；零售企业盈利模式的发展方向是“进销差价+低成本运营”的价值链盈利模式。
침대령수기업영리모식문제，채용대비분석적방법，분석료통도비용영리모식적리폐이급령수기업영리모식적발전방향：통도비용영리모식괄응중국경제화령수업발전현상，야추동료중국령수기업적발전，병장지속일단시기；령수기업지유재실현전략포국화규모경제적기출상，재유가능대현유적통도비용영리모식진행개진；령수기업영리모식적발전방향시“진소차개+저성본운영”적개치련영리모식。
In view of problems in profit mode of retail enterprises, a comparative analysis was made of the pros and cons of circulation fee’s profit model and the current develop-ing tendency of retail enterprises’ profit model. The circulation fee’s profit model fits in with and pushes forward the development of Chinese economy and retail enterprises, which will continue for some time. Only through realization of strategic layout and scale econo-mies, will it be possible for retail enterprises to improve the existing profit model of circu-lation fee. Retail enterprises’ profit model will develop in value chain’s profit mode of“price balance plus low-cost operation”.