科教文汇
科教文彙
과교문회
EDUCATION SCIENCE & CULTURE MAGAZINE
2014年
13期
83-83,99
,共2页
文科类专业%多元化实训%模式%市场营销专业
文科類專業%多元化實訓%模式%市場營銷專業
문과류전업%다원화실훈%모식%시장영소전업
liberal arts majors%pluralistic training%model%the mar-keting management major
本文从多元化实训模式构建入手，探讨出文科类专业多元化校内、校外实训模式，在此基础上，以高职市场营销专业为例，从实践课程体系建设、实践教学平台创建、实践评估机制建立等方面建立多元化实训模式。
本文從多元化實訓模式構建入手，探討齣文科類專業多元化校內、校外實訓模式，在此基礎上，以高職市場營銷專業為例，從實踐課程體繫建設、實踐教學平檯創建、實踐評估機製建立等方麵建立多元化實訓模式。
본문종다원화실훈모식구건입수，탐토출문과류전업다원화교내、교외실훈모식，재차기출상，이고직시장영소전업위례，종실천과정체계건설、실천교학평태창건、실천평고궤제건립등방면건립다원화실훈모식。
Starting from the construction of the pluralistic training model, this paper explored the pluralistic on-campus and off-campus training model for liberal arts majors, and based on this, with higher vocational marketing management major as the example, it constructed a pluralistic training model from the fol-lowing aspects: the construction of practice course system, the establishment of practice teaching platform,and the formulation of practice evaluation mechanism, etc.
