基于SWOT理论的中小凹印制版公司战略研究
기우SWOT이론적중소요인제판공사전략연구
On the Strategy of Small and Medium Gravure Plate-making Industry SWOT Theory-based
  • 万方数据
    经济研究导刊 경제연구도간
    ECONOMIC RESEARCH GUIDE
    2013年 28期 25-26,31 ,共3页

    吴国阳

    오국양

    凹印制版%战略%SWOT模型 凹印製版%戰略%SWOT模型
    요인제판%전략%SWOT모형
    gravure plate-making%strategy%SWOT theory
    在分析中小凹印制版行业的发展现状、工艺特征、产品特点和市场特征的基础上，运用SWOT模型分析中小凹印制版公司优势、劣势、机会、威胁，提出适合中小凹印制版公司发展的战略。
    재분석중소요인제판행업적발전현상、공예특정、산품특점화시장특정적기출상，운용SWOT모형분석중소요인제판공사우세、열세、궤회、위협，제출괄합중소요인제판공사발전적전략。
    Based on the analyses about China’s gravure plate-making industry of the development of the status quo ,process characteristics, product characteristics and market characteristics,This paper use SWOT model to analyse the strengths,weaknesses,opportunities and threats,and pust forward strategy for China’s small gravure plate-making industry.
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