台湾农业探索
檯灣農業探索
태만농업탐색
TAIWAN AGRICULTURAL RESEARCH
2014年
1期
1-6
,共6页
休闲农场%体验经济%体验活动
休閒農場%體驗經濟%體驗活動
휴한농장%체험경제%체험활동
leisure farm%experience economy%experience activity
台湾南元花园休闲农场除拥有其自身之农场特色外,在经营管理上更有其独到的一面,该文以台湾南元花园休闲农场为个案研究对象,调查其农场基础资源与检视其现有之体验活动,并由调查结果中分析其现有之体验活动是否善用期农场基础资源与符合其农场经营方向,最后将研究结果提供给休闲农场业者在设计体验活动设计时之参考,以提高体验活动的经济价值。
檯灣南元花園休閒農場除擁有其自身之農場特色外,在經營管理上更有其獨到的一麵,該文以檯灣南元花園休閒農場為箇案研究對象,調查其農場基礎資源與檢視其現有之體驗活動,併由調查結果中分析其現有之體驗活動是否善用期農場基礎資源與符閤其農場經營方嚮,最後將研究結果提供給休閒農場業者在設計體驗活動設計時之參攷,以提高體驗活動的經濟價值。
태만남원화완휴한농장제옹유기자신지농장특색외,재경영관리상경유기독도적일면,해문이태만남원화완휴한농장위개안연구대상,조사기농장기출자원여검시기현유지체험활동,병유조사결과중분석기현유지체험활동시부선용기농장기출자원여부합기농장경영방향,최후장연구결과제공급휴한농장업자재설계체험활동설계시지삼고,이제고체험활동적경제개치。
The Nan Yuan Garden Leisure Farm in Taiwan has their unique management in addition to the farm char-acteristics that is the reason we choose Nan Yuan Garden Leisure Farm as a case study.We investigate farm-based resource and view its existing experience activities and analyze the experience activities if making good using the ex-isting resources and in line with the farm management direction.Finally,the analysis of the results will provide a reference to the leisure farm industry in the activities designing to enhance the economic value of experience activi-ties.