CAJ | 학술논문

医院客户关系管理是客户关系管理在医疗卫生行业中的应用，是一种以市场为导向，以患者为中心的全新的医疗服务模式。本文在对军队医院引入客户关系管理必要性分析的基础上，从军队医院信息化基础、服务理念和改革创新三个方面进行了可行性分析。
의원객호관계관리시객호관계관리재의료위생행업중적응용，시일충이시장위도향，이환자위중심적전신적의료복무모식。본문재대군대의원인입객호관계관리필요성분석적기출상，종군대의원신식화기출、복무이념화개혁창신삼개방면진행료가행성분석。
Hospital customer relationship management is the application of customer relationship manage -ment(CRM) in the health care service, which is a kind of marked oriented, patient centered medical service mode.Based on the analysis of the necessity of hospital customer relationship management in military hospital , the article analyzed the feasibility from the information foundation , the service concept and innovation of military hospi-tal.