解放军医院管理杂志
解放軍醫院管理雜誌
해방군의원관리잡지
HOSPITAL ADMINISTRATION JOURNAL OF CHINESE PEOPLE'S LIBERATION ARMY
2014年
1期
35-37
,共3页
医疗机构%网络舆情%原因分析%应对策略
醫療機構%網絡輿情%原因分析%應對策略
의료궤구%망락여정%원인분석%응대책략
medical institutions%network public opinion%cause analysis%strategy
本文对近年来频发的医疗机构网络舆情事件回顾分析,医疗机构和医务人员公信力受到严重影响,恶化医患关系,甚至引发社会群体事件;社会转型期矛盾、网络技术特征、医患双方行为不当及医疗机构舆情应对不力是引发涉医舆情爆发的主要原因;必须深化改革,完善医保体制建设,加强涉医网络舆情应对体系建设,提高涉医舆情应对能力。
本文對近年來頻髮的醫療機構網絡輿情事件迴顧分析,醫療機構和醫務人員公信力受到嚴重影響,噁化醫患關繫,甚至引髮社會群體事件;社會轉型期矛盾、網絡技術特徵、醫患雙方行為不噹及醫療機構輿情應對不力是引髮涉醫輿情爆髮的主要原因;必鬚深化改革,完善醫保體製建設,加彊涉醫網絡輿情應對體繫建設,提高涉醫輿情應對能力。
본문대근년래빈발적의료궤구망락여정사건회고분석,의료궤구화의무인원공신력수도엄중영향,악화의환관계,심지인발사회군체사건;사회전형기모순、망락기술특정、의환쌍방행위불당급의료궤구여정응대불력시인발섭의여정폭발적주요원인;필수심화개혁,완선의보체제건설,가강섭의망락여정응대체계건설,제고섭의여정응대능력。
Reviewing the events network public opinion of medical institutions in the recent years , Medical related network public opinion does not only intensify the doctor -patient conflicts, but also seriously affected the normal work of medical institutions, which has become an important factor of social disharmony; We can discover the reasons of network public opinion hot events about medical institutions from the contradictions of the society in transition, the network of social environment, the relationship between medical institutions and patients and inade-quate to deal with public opinion .Must deepen reform, improve the medical insurance system , and strengthening the network of public opinion involving the medical response system construction , improve public opinion involving the medical response capabilities.