苏州教育学院学报
囌州教育學院學報
소주교육학원학보
JOURNAL OF SUZHOU COLLEGE OF EDUCATION
2014年
2期
90-93
,共4页
营销模拟%学生参与%满意度
營銷模擬%學生參與%滿意度
영소모의%학생삼여%만의도
online marketing simulation%students’ participation%satisfaction
以服务营销的理论模型为基础,以问卷的形式调查了高校营销模拟教学中学生参与度对教学满意度的影响。调查结果显示学生参与是影响模拟教学效果及再次学习意愿的重要因素,模拟教学可通过合理设置开课时间、有效开展课堂组织等方式努力提高学生参与度,从而更好地提升教学效果。
以服務營銷的理論模型為基礎,以問捲的形式調查瞭高校營銷模擬教學中學生參與度對教學滿意度的影響。調查結果顯示學生參與是影響模擬教學效果及再次學習意願的重要因素,模擬教學可通過閤理設置開課時間、有效開展課堂組織等方式努力提高學生參與度,從而更好地提升教學效果。
이복무영소적이론모형위기출,이문권적형식조사료고교영소모의교학중학생삼여도대교학만의도적영향。조사결과현시학생삼여시영향모의교학효과급재차학습의원적중요인소,모의교학가통과합리설치개과시간、유효개전과당조직등방식노력제고학생삼여도,종이경호지제승교학효과。
This paper is developed on a survey study examining the students’ participation’s impact on the satisfaction of marketing online simulation based on the relevant theory model in service marketing. Findings of this study show that students’ satisfaction of the simulation is determined by the participation, which leads to their whole evaluation for the simulation and the future attendance. Online simulation teaching method can be changed to encourage students’ participation, and further improve teaching effects, including reasonable class time and effective class management.