CAJ | 학술논문

在煤炭市场激烈竞争的环境背景下，煤炭企业应广泛加强营销战略创新，对传统的产销关系进行合理调整，始终以客户的需求为前提，有效提高市场竞争能力。文章主要从可持续发展的角度深入揭示煤炭企业目前的营销现状以及存在的问题，并对煤炭企业创新营销战略的必要性进行分析，由此进一步提出可持续发展视域下当前煤炭企业营销战略创新的有效策略。
재매탄시장격렬경쟁적배경배경하，매탄기업응엄범가강영소전략창신，대전통적산소관계진행합리조정，시종이객호적수구위전제，유효제고시장경쟁능력。문장주요종가지속발전적각도심입게시매탄기업목전적영소현상이급존재적문제，병대매탄기업창신영소전략적필요성진행분석，유차진일보제출가지속발전시역하당전매탄기업영소전략창신적유효책략。
In the coal market competition environment, the coal enterprises should strengthen broad marketing strategy innovation, the traditional relationship between production and marketing to make reasonable adjustment, always take the customer demand as the prerequisite, enhance market competition ability. This paper mainly from the perspective of sustainable development of coal enterprises further reveals the current marketing situation and existing problems of the coal enterprises, and innovative marketing strategy necessity analysis, thus further put forward from the perspective of sustainable development of coal enterprises marketing strategy innovation of effective strategies.