CAJ | 학술논문

通过对游客感知的开平碉楼旅游目的地形象重要性和表现绩效进行调查，运用IPA定位模型将开平碉楼旅游目的地形象划分为四个发展目标各异的象限，识别出开平碉楼在提高旅游目的地形象管理的轻重缓急项。针对开平碉楼的旅游目的地形象现状提出了相应的管理启示，研究成果可为开平碉楼旅游目的地形象管理提供理论指导。
통과대유객감지적개평조루여유목적지형상중요성화표현적효진행조사，운용IPA정위모형장개평조루여유목적지형상화분위사개발전목표각이적상한，식별출개평조루재제고여유목적지형상관리적경중완급항。침대개평조루적여유목적지형상현상제출료상응적관리계시，연구성과가위개평조루여유목적지형상관리제공이론지도。
This paper investigates the perceived importance and performance of the tourism destination image (TDI) of Kaiping Diaolou from the tourists'perspective .According to the results of Importance -Performance Analysis (IPA) ,the perceived TDI is divided into four quadrants that exhibit the priority level of significant aspects in the destination development . Finally ,based on the current TDI of Kaiping Diaolou ,this study discusses the implications and suggestions for future practical planning and theoretical guidance .