CAJ | 학술논문

本文以服务营销组合策略为依据，简述新疆移动通信有限公司概况，分析新疆移动乌鲁木齐市场服务营销组合现状并从中发现问题，然后以乌鲁木齐市消费者需求为出发点，提出新疆移动乌鲁木齐市场服务营销组合策略的改善意见，为提高服务水平、企业竞争优势提供可行性依据。
본문이복무영소조합책략위의거，간술신강이동통신유한공사개황，분석신강이동오로목제시장복무영소조합현상병종중발현문제，연후이오로목제시소비자수구위출발점，제출신강이동오로목제시장복무영소조합책략적개선의견，위제고복무수평、기업경쟁우세제공가행성의거。
In this paper, service marketing mix strategy, based on brief overview of Xinjiang Mobile Communication Company Limited and the business scope of Urumqi, Xinjiang Mobile Service Marketing mix situation and find the problem, then consumer demand as the starting point of Urumqi, Urumqi, Xinjiang Mobile market presented service marketing mix strategies to improve the views to improve service levels, to provide feasible basis for competitive advantage.