CAJ | 학술논문

产业集群是产业组织结构的重要形式，是提高区域产业经济竞争力的有效途径。陶瓷产业作为潮州首要支柱产业，产业总体规模、集聚规模及出口贸易规模都较为强大，且产业链完整和区域品牌厚实，产业集群竞争力比较优势明显。但受宏观环境影响，产业出口贸易增长率放缓，企业产品品牌建设滞后，自主创新能力弱，产业劣势显现。通过对潮州陶瓷产业比较优势的发挥，产业结构的优化升级，企业品牌的建设，产品科技含量的增加，出口增长方式的转变，多元市场的开拓等多种途径的综合运用，可以进一步提升集群竞争力。
산업집군시산업조직결구적중요형식，시제고구역산업경제경쟁력적유효도경。도자산업작위조주수요지주산업，산업총체규모、집취규모급출구무역규모도교위강대，차산업련완정화구역품패후실，산업집군경쟁력비교우세명현。단수굉관배경영향，산업출구무역증장솔방완，기업산품품패건설체후，자주창신능력약，산업열세현현。통과대조주도자산업비교우세적발휘，산업결구적우화승급，기업품패적건설，산품과기함량적증가，출구증장방식적전변，다원시장적개탁등다충도경적종합운용，가이진일보제승집군경쟁력。
Industrial cluster is an important form of industrial organization and construction.It is an effec?tive way to upgrade economic competitiveness in regional industrial development. As the pillar industry in Cha?ozhou, ceramics industry is strong in general, clustering and exporting scales, having an integrated industrial chain with rich brands, with outstanding advantages in clusterization competitiveness. Impacted by macro envi?ronment, however, the industry suffers from a slowdown in export business growth, and is delayed in its brands establishment, and also weakened in creativity. Its competitive strengths can be further exalted by overall com?bination of various approaches including advantages exertion, upgrading of industrial construction, brand estab?lishment, increasing applications of scientific technology, changes in export increase mode, and strategy imple?mentation of market diversification, etc.