未来与发展
未來與髮展
미래여발전
FUTURE AND DEVELOPMENT
2013年
10期
86-88
,共3页
网络时代%高校形象管理%策略
網絡時代%高校形象管理%策略
망락시대%고교형상관리%책략
the era of network%university image management%strategy
良好的高校形象不仅能够提升高校知名度和美誉度,而且能够增强学校的核心竞争力。网络传播因其独有的特性,在高校形象管理中起着正负两个方面的作用。如何正视这种正负效应,并提出相应的应对策略是网络时代高校形象管理必须高度关切的重要问题之一。
良好的高校形象不僅能夠提升高校知名度和美譽度,而且能夠增彊學校的覈心競爭力。網絡傳播因其獨有的特性,在高校形象管理中起著正負兩箇方麵的作用。如何正視這種正負效應,併提齣相應的應對策略是網絡時代高校形象管理必鬚高度關切的重要問題之一。
량호적고교형상불부능구제승고교지명도화미예도,이차능구증강학교적핵심경쟁력。망락전파인기독유적특성,재고교형상관리중기착정부량개방면적작용。여하정시저충정부효응,병제출상응적응대책략시망락시대고교형상관리필수고도관절적중요문제지일。
The good image of university can not only enhance the visibility and reputation of university, but also can enhance the core competitiveness of the school. Because of its unique characteristics ,network communication plays positive and negative effects in the management of university image. How to face the positive and negative effects, and proposing the corresponding strategy is one of the important problems in university image management in the era of network.