工业工程
工業工程
공업공정
INDUSTRIAL ENGINEERING JOURNAL
2014年
2期
78-84
,共7页
三级竞争供应链%博弈理论%渠道选择%均衡分析
三級競爭供應鏈%博弈理論%渠道選擇%均衡分析
삼급경쟁공응련%박혁이론%거도선택%균형분석
three-level competitive supply chains%game theory%channel selection%equilibrium analysis
在供应链链间竞争的背景下,研究三级竞争供应链的纳什均衡结构。利用非线性规划、纳什博弈和Stackel-berg博弈理论,分析了2条三级竞争供应链的渠道选择问题,求解了3种情景:全分布式结构;全一体化结构和混合结构(一条供应链为一体化,另一条为分布式)下的决策变量的最优解,并分别依据3种决策标准,即制造商利润最大化、渠道利润最大化和供应链系统利润最大化,分析了不同决策标准下供应链纳什均衡结构。研究表明,三级竞争供应链的纳什均衡结构,依赖于产品之间的替代系数及决策标准,并且当供应链链间的竞争强度较大时,无论何种决策准则下,全分布式结构均为供应链的纳什均衡结构。
在供應鏈鏈間競爭的揹景下,研究三級競爭供應鏈的納什均衡結構。利用非線性規劃、納什博弈和Stackel-berg博弈理論,分析瞭2條三級競爭供應鏈的渠道選擇問題,求解瞭3種情景:全分佈式結構;全一體化結構和混閤結構(一條供應鏈為一體化,另一條為分佈式)下的決策變量的最優解,併分彆依據3種決策標準,即製造商利潤最大化、渠道利潤最大化和供應鏈繫統利潤最大化,分析瞭不同決策標準下供應鏈納什均衡結構。研究錶明,三級競爭供應鏈的納什均衡結構,依賴于產品之間的替代繫數及決策標準,併且噹供應鏈鏈間的競爭彊度較大時,無論何種決策準則下,全分佈式結構均為供應鏈的納什均衡結構。
재공응련련간경쟁적배경하,연구삼급경쟁공응련적납십균형결구。이용비선성규화、납십박혁화Stackel-berg박혁이론,분석료2조삼급경쟁공응련적거도선택문제,구해료3충정경:전분포식결구;전일체화결구화혼합결구(일조공응련위일체화,령일조위분포식)하적결책변량적최우해,병분별의거3충결책표준,즉제조상리윤최대화、거도리윤최대화화공응련계통리윤최대화,분석료불동결책표준하공응련납십균형결구。연구표명,삼급경쟁공응련적납십균형결구,의뢰우산품지간적체대계수급결책표준,병차당공응련련간적경쟁강도교대시,무론하충결책준칙하,전분포식결구균위공응련적납십균형결구。
The Nash equilibrium structure of three-level competitive supply chains is addressed under the background of inter-chain competition .The problem is modeled by nonlinear programming , Nash game theory , and Stackelberg game theory , respectively .Based on these models , optimal solutions are obtained under three scenarios:fully distributed structure , fully integrated structure , and hybrid structure in which one supply chain is integrated and the other is distributed .Then, channel selection for two three-level competitive supply chains is analyzed .In this way, the Nash equilibrium structure is obtained based on three different decision criteria: the profit maximization of manufacturer , profit maximization of channel , and profit maximization of supply chain system .Results show that the Nash equilibrium structure of three-level competitive supply chains depends on the coefficient of product substitution and the decision criteria . However , when the competition intensity between supply chains is strong , no matter what decision criteria is applied , the fully distributed structure is the Nash equilibrium structure of a supply chain .