CAJ | 학술논문

高职营销课的知识面广且综合性较强，其内容能涉及到很宽的领域，信息容量大且专业性较强，利用多媒体技术进行教学活动能够使得教材精华得以浓缩，打破空间和时间的限制，拓展和延伸教学时空，通过动画、图片、色彩、声音以及其他影像材料等再现典型的情境，使得专业课的教学课堂更为生动、浅显易懂，从而达到教学的目标要求。本文主要论述了高职院校营销课的教学应用多媒体技术的作用以及多媒体技术的手段等内容。
고직영소과적지식면엄차종합성교강，기내용능섭급도흔관적영역，신식용량대차전업성교강，이용다매체기술진행교학활동능구사득교재정화득이농축，타파공간화시간적한제，탁전화연신교학시공，통과동화、도편、색채、성음이급기타영상재료등재현전형적정경，사득전업과적교학과당경위생동、천현역동，종이체도교학적목표요구。본문주요논술료고직원교영소과적교학응용다매체기술적작용이급다매체기술적수단등내용。
Marketing of Higher Professional Technical Institute involves a broad area,large information and expertise,using multimedia technology to teaching activities can make teaching material concentrated. Breaking space and time constraints ,to expand and extend teaching space,Through animation,pictures,colors ,sounds,and other materials reproduced images typical scenario,Specialized teaching makes more vivid,easy to understand,so as to achieve the goal of teaching requirements.This article discusses the teaching of vo-cational colleges marketing role and application of multimedia technology and means of multimedia technolo-gy content.