CAJ | 학술논문

为探讨无意识思维与直觉的决策质量差异，本研究开展了两个实验。结果发现：（1）无意识思维和直觉在多特征决策问题的决策质量并无显著差异，且均显著优于意识思维；（2）无意识思维和直觉在风险决策问题上的决策质量亦无显著差异，且均未显著优于意识思维。上述结果表明：（1）复杂风险决策任务中，无意识思维与直觉存在边界条件；（2）在复杂多特征决策问题中，传统的“三思而后行”已不再适用，决策者应更多的依靠直觉或无意识思维来做出高质量决策。本研究建议从更多角度考察无意识思维与直觉间的差异，旨在为现实决策提供进一步的理论指导。
위탐토무의식사유여직각적결책질량차이，본연구개전료량개실험。결과발현：（1）무의식사유화직각재다특정결책문제적결책질량병무현저차이，차균현저우우의식사유；（2）무의식사유화직각재풍험결책문제상적결책질량역무현저차이，차균미현저우우의식사유。상술결과표명：（1）복잡풍험결책임무중，무의식사유여직각존재변계조건；（2）재복잡다특정결책문제중，전통적“삼사이후행”이불재괄용，결책자응경다적의고직각혹무의식사유래주출고질량결책。본연구건의종경다각도고찰무의식사유여직각간적차이，지재위현실결책제공진일보적이론지도。
In order to explore whether unconscious thought equals to intuition, this research investigated their difference of decision quality by two experiments. The findings were:(1) The difference of decision quality between unconscious thought and intuition was not significant in multi-feature decision problems. And their decision quality was significantly superior to it made by conscious thought; (2) The difference of decision quality between unconscious thought and intuition was not significant in risk decision problems as well. And their decision quality was not significantly superior to it made by conscious thought. The above results showed that:(1) There exists border condition between unconscious thought and intuition in the complicated risk decision tasks; (2) In the complex multi-feature decision problem, the traditional saying “thinking twice before doing”was no longer practical, so decision maker should more depend on intuition or unconscious thought to make decision of highter quality. Such research proposed that the difference between unconsious thought and intuition should be explored from more perspectives, which aimed to give furthur theoretical guidelines for making decision in reality.