CAJ | 학술논문

在高职《电子商务》课程教学设计中，根据高职学生的特点，结合电子商务岗位能力要求，从能力、知识、素质三方面构建本课程的教学目标。课程内容设计是以工学结合、任务驱动为指导思想，以电子商务典型的五个岗位为导向组织教学内容，把课程教学内容分为初识电子商务、网络信息编辑、淘宝运营、网站设计与维护、网络营销、客户服务6个模块。在教学实施中综合采用任务驱动法、角色体验法、直观演示法、情景教学法、案例教学法等。课程考核和评价的内容包括学生的基本学习素养、能力训练成绩等。
재고직《전자상무》과정교학설계중，근거고직학생적특점，결합전자상무강위능력요구，종능력、지식、소질삼방면구건본과정적교학목표。과정내용설계시이공학결합、임무구동위지도사상，이전자상무전형적오개강위위도향조직교학내용，파과정교학내용분위초식전자상무、망락신식편집、도보운영、망참설계여유호、망락영소、객호복무6개모괴。재교학실시중종합채용임무구동법、각색체험법、직관연시법、정경교학법、안례교학법등。과정고핵화평개적내용포괄학생적기본학습소양、능력훈련성적등。
It is essential for teaching design of E-commerce Practice course in higher vocational schools to combine with the demand of abilities of E-commerce past and consider the characteristics of vocational college students to construct the course's teaching objectives from ability, knowledge and quality three aspects. The design of course contents is organized according to the five typical jobs of E-commerce, taking the working-learning integration and task-driven guiding ideology. The course design divides the course contents into six modules, such as the E-commerce experience module, network information edit module, Taobao operation module, Website design and maintenance module, network marketing module, customer service module. Task-driven method, role experience method, situational teaching method and case teaching method are adopted in teach. The contents of inspection and evaluation of course contain students' basic learning quality, ability training results, etc.