华南农业大学学报（社会科学版）
華南農業大學學報（社會科學版）
화남농업대학학보（사회과학판）
JOURNAL OF SOUTH CHINA AGRICULTURAL UNIVERSITY(SOCIAL SCIENCE EDITION)
2013年
4期
105-110
,共6页
消费主义%个体化%农村社会关系%互助关系
消費主義%箇體化%農村社會關繫%互助關繫
소비주의%개체화%농촌사회관계%호조관계
consumerism%individuation%countryside society%mutual aid relation
消费主义开始向农村渗透，严重影响着农村社会关系，特别是互助关系。通过运用深度访谈与参与式观察相结合的质性研究方法，从农业生产、住房建设、公共事务、红白喜丧等四个领域系统分析农村个体化过程。研究发现，消费主义对互助关系进行瓦解，建立在个人和民间实践基础上的“助”的理念和体系遭到破坏，乡村社会日趋个体化。传统互助团体开始走向衰落，村民从各种共同体中“游离”出来，走向原子化，从而导致了农村社会关系的危机。
消費主義開始嚮農村滲透，嚴重影響著農村社會關繫，特彆是互助關繫。通過運用深度訪談與參與式觀察相結閤的質性研究方法，從農業生產、住房建設、公共事務、紅白喜喪等四箇領域繫統分析農村箇體化過程。研究髮現，消費主義對互助關繫進行瓦解，建立在箇人和民間實踐基礎上的“助”的理唸和體繫遭到破壞，鄉村社會日趨箇體化。傳統互助糰體開始走嚮衰落，村民從各種共同體中“遊離”齣來，走嚮原子化，從而導緻瞭農村社會關繫的危機。
소비주의개시향농촌삼투，엄중영향착농촌사회관계，특별시호조관계。통과운용심도방담여삼여식관찰상결합적질성연구방법，종농업생산、주방건설、공공사무、홍백희상등사개영역계통분석농촌개체화과정。연구발현，소비주의대호조관계진행와해，건립재개인화민간실천기출상적“조”적이념화체계조도파배，향촌사회일추개체화。전통호조단체개시주향쇠락，촌민종각충공동체중“유리”출래，주향원자화，종이도치료농촌사회관계적위궤。
Consumerism has begun to penetrate into the rural areas , and it seriously affects the social re-lations there , in particular the mutual assistance relationship .This paper systematically analyzes the process of individuation in rural areas from agricultural production , housing construction , public affairs and wedding and funeral through the use of qualitative research methods which mainly involves in -depth interview combines participant observation .The study found that consumerism collapse on mutual rela-tions,“Help” concept and the system which is built on the basis of personal and civil practice has been destroyed , and rural society become more individualized .Traditional support groups have began to de-cline, villagers dissociate from various communities toward atomization , and lead to the crisis of rural so-cial relations.
