医院行为识别系统对医院品牌建设的推动作用--以泸州医学院附属中医医院为例
의원행위식별계통대의원품패건설적추동작용--이로주의학원부속중의의원위례
The role of behavior identification system in promoting hospital brand building
  • 万方数据
    泸州医学院学报 로주의학원학보
    JOURNAL OF LUZHOU MEDICAL COLLEGE
    2013年 5期 538-540 ,共3页

    王泽琛%郭鹏飞

    왕택침%곽붕비

    医院文化%CIS%行为识别 醫院文化%CIS%行為識彆
    의원문화%CIS%행위식별
    Hospital culture%CIS%Behavior identification
    医院行为识别系统对内规范员工行为，对外传递医院形象。本文通过对泸州医学院附属中医医院行为识别系统建设的案例分析，阐述医院行为识别系统对医院品牌建设的推动作用。
    의원행위식별계통대내규범원공행위，대외전체의원형상。본문통과대로주의학원부속중의의원행위식별계통건설적안례분석，천술의원행위식별계통대의원품패건설적추동작용。
    Internally hospital behavior identification system (BIS) specifies employee's behavior;externally,it communicates the image of the hospital to the public. Through case study of BIS construction practice in the TCM hospital affiliated to Luzhou medical college, this paper aims to expound the role of BIS in promoting the hospital brand building.
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