CAJ | 학술논문

早在20世纪30年代，一些国际著名的奢侈品牌就实现了同艺术家的跨界性合作。近些年来，因为改革开放和社会经济与文化的快速发展，这股合作之风吹入中国，并且逐渐强烈起来。据此，介绍了奢侈品牌与中国当代艺术家跨界合作的多种途径，细绎了其中比较重要的事件，探讨了其具特殊路径而所呈现的共同特点。通过对这种跨界合作深层原因及效应的研究，强调了“商业-艺术品质-美学标准”之间的关系问题以及在合作之中必然出现的矛盾，旨在引发相当的关注。
조재20세기30년대，일사국제저명적사치품패취실현료동예술가적과계성합작。근사년래，인위개혁개방화사회경제여문화적쾌속발전，저고합작지풍취입중국，병차축점강렬기래。거차，개소료사치품패여중국당대예술가과계합작적다충도경，세역료기중비교중요적사건，탐토료기구특수로경이소정현적공동특점。통과대저충과계합작심층원인급효응적연구，강조료“상업-예술품질-미학표준”지간적관계문제이급재합작지중필연출현적모순，지재인발상당적관주。
As early as 1930s, a number of internationally famous luxurious brands realized their transboundary cooperation with artists from different places. In recent years, with the implementation of the Opening and Reforming policy as well as the rapid development of social economy and culture, the wind of transboundary cooperation has came to China and has gradually became stronger and stronger. This paper introduced various ways of transboundary cooperation between international luxurious brands and Chinese modern artists, exploring more important details and discussing common characteristics shown in their unique ways. After analyzing its deep causes and effects, this paper also highlighted the relations of“business-artistic quality-aesthetic standards”and the inevitable conlficts in the process of cooperation, so as to gain more public concern.