CAJ | 학술논문

市场营销是企业生存发展的基石，营销的失败很可能意味着企业的失败。为了适应企业营销人才的需求，各高职院校非常重视营销专业人才培养模式的研究，“订单式培养”、“引企入校”等模式便应运而生，但目前已有的模式总是存在着一些弊端。在这种情况下，以大量实践为基础，提出“诊断式项目引领”的高职营销专业创新人才培养模式，为高职软专业的建设提供一种有所创新的思路。
시장영소시기업생존발전적기석，영소적실패흔가능의미착기업적실패。위료괄응기업영소인재적수구，각고직원교비상중시영소전업인재배양모식적연구，“정단식배양”、“인기입교”등모식편응운이생，단목전이유적모식총시존재착일사폐단。재저충정황하，이대량실천위기출，제출“진단식항목인령”적고직영소전업창신인재배양모식，위고직연전업적건설제공일충유소창신적사로。
Marketing is critical to the enterprise’ s survival and development, as marketing failure generally means en-terpriss failure.In order to adapt the demand of marketing talents , vocational colleges pay more attention to study the training model of marketing talents.For example, order type train mode, and lead the enterprises into school mode , but it has some disadvantages.This article suggests a new innovation training mode which calls “diagnostic project lead”, and offers suggestions for vocational colleges.