CAJ | 학술논문

伴随B2C电子商务企业在零售业中的崛起，物流“短板”现象日益凸显，电商建立自营物流体系实现增殖服务成为行业竞争的焦点。本文通过构建B2C电商企业自营物流模式初期选择模型，运用决策矩阵比较分析四大自营物流模式成本控制的优劣势，结合自营物流长期成本趋势提出建立供应链整合、标准化作业成本管理以提高电商企业物流管理能力。
반수B2C전자상무기업재령수업중적굴기，물류“단판”현상일익철현，전상건립자영물류체계실현증식복무성위행업경쟁적초점。본문통과구건B2C전상기업자영물류모식초기선택모형，운용결책구진비교분석사대자영물류모식성본공제적우열세，결합자영물류장기성본추세제출건립공응련정합、표준화작업성본관리이제고전상기업물류관리능력。
With the rising of retail sales in B2C E-commerce enterprises, logistics has been a”short board”. To add the extra services, establishing self-run logistics system becomes the focus of the trade competition. This paper analyzes the advantages and disadvantages of 4 self-run logistics modes in decision matrix qualitative which is built by a model that the selection of self-run logistics in B2C E-commerce enterprises, then proposes the establishment of supply chain integration and ABC management through the trend of self-run logistics cost, in order to improve the logistics management in E-commerce enterprises.