CAJ | 학술논문

转发是微博提供的一个信息传播的机制，用户能够将关注者发布的有趣微博转发到自身平台，然后分享给追随者，是微博网络中信息传播最重要的功能。对于微博网络存在的不同类型连接关系，首先提取出相关特征，如同质性、微网络结构、地理距离以及用户性别等，用于识别连接关系的不同类型，然后采用Log-linear模型来拟合各个特征间系数，基于这些系数对微博用户转发行为形成的内在原因进行了分析。
전발시미박제공적일개신식전파적궤제，용호능구장관주자발포적유취미박전발도자신평태，연후분향급추수자，시미박망락중신식전파최중요적공능。대우미박망락존재적불동류형련접관계，수선제취출상관특정，여동질성、미망락결구、지리거리이급용호성별등，용우식별련접관계적불동류형，연후채용Log-linear모형래의합각개특정간계수，기우저사계수대미박용호전발행위형성적내재원인진행료분석。
Retweet is an information dissemination mechanism provided by microblogging, in which users can follow with their interesting microblogs, and then forward them to their own platform to share with fans, so retweet is the most important function of information dissemination. In microblogging network there are different types of social ties. In this paper, it firstly extracts some features to identify different types of social ties, such as homogeneity, micro network struc-ture, geographic distance, and user gender. Secondly, it takes Log-linear model to fit the features. Finally, based on these coefficients, it analyzes the underlying reasons of user retweet behavior.