农产品加工·学刊（下）
農產品加工·學刊（下）
농산품가공·학간（하）
Academic Periodical of Farm Products Processing
2013年
10期
48-51
,共4页
盱眙%龙虾%农产品%农产品品牌%品牌构建
盱眙%龍蝦%農產品%農產品品牌%品牌構建
우이%룡하%농산품%농산품품패%품패구건
Xuyi%crayfish%agricultural products%agricultural brand%brand-building
农产品品牌的形成，对农产品的市场流通和消费量的增长具有显著的带动作用。针对我国农产品品牌缺失的问题，分析农产品品牌建设中存在的主要问题，结合盱眙龙虾品牌建设的经验，提出农产品品牌构建的对策。
農產品品牌的形成，對農產品的市場流通和消費量的增長具有顯著的帶動作用。針對我國農產品品牌缺失的問題，分析農產品品牌建設中存在的主要問題，結閤盱眙龍蝦品牌建設的經驗，提齣農產品品牌構建的對策。
농산품품패적형성，대농산품적시장류통화소비량적증장구유현저적대동작용。침대아국농산품품패결실적문제，분석농산품품패건설중존재적주요문제，결합우이룡하품패건설적경험，제출농산품품패구건적대책。
The development of agricultural brand affects the market of agricultural products deeply, also promotes the consumption significantly. The relative lack of brand for Chinese agricultural products, major problems are analyzed in the presence of the brand building, combined with the case analysis of Xuyi crayfish brand experience in building, the solutions of agricultural brand building are put forward.
