CAJ | 학술논문

从风格演化现象和规律出发，描述了品牌意象认知与造型语言的映射关联，借助 KISS 系统与改进设计模式分析法提取了典型识别造型语义，进而构建了基于贝叶斯网络的品牌造型语言网络模型。该网络在品牌意象认知评价实验基础上，结合贝叶斯评分函数和搜索算法开展学习推理，以模块化思想划分为造型语法子网络、意象词汇子网络和映射关系子网络，并根据节点及条件概率分布趋势来解析意象词汇结构及完形组织特性，挖掘和表征隐含造型语言知识规则。最后，以实例分析证明该建模方法对于风格语言知识获取的有效性和适用性。
종풍격연화현상화규률출발，묘술료품패의상인지여조형어언적영사관련，차조 KISS 계통여개진설계모식분석법제취료전형식별조형어의，진이구건료기우패협사망락적품패조형어언망락모형。해망락재품패의상인지평개실험기출상，결합패협사평분함수화수색산법개전학습추리，이모괴화사상화분위조형어법자망락、의상사회자망락화영사관계자망락，병근거절점급조건개솔분포추세래해석의상사회결구급완형조직특성，알굴화표정은함조형어언지식규칙。최후，이실례분석증명해건모방법대우풍격어언지식획취적유효성화괄용성。
In view of the evolution phenomenon and its rule of brand style,the research of mapping relation between brand image and form language was expound profoundly,and the typical form seman-tic was extracted with the KISS system and the improved design format analysis methods,a model of form language was established by the modular thought based on Bayesian network.In the model,first-ly the cognition experiments on image cognition were conducted,and the learning and the reasoning of the Bayesian network were advanced through the score functions and search algorithms.Then the form syntax subnetworks U,the imager words subnetworks V and the mapping subnetworks W were divid-ed specifically,the Gestalt organization attributes and the image words structures were interpreted. The tacit knowledge rules were further analysed and discovered according to the relationship among the nodes and the distribution trend of the conditional probability.Finally,a case study was completed to illustrate the validity and the applicability of the modeling method.