CAJ | 학술논문

为了扩大市场需求，政府对产品实行补贴措施。基于此背景，考虑了两个企业之间的博弈和竞争关系，研究了竞争和补贴对需求、企业定价和企业利润产生的影响。结果表明：政府增加补贴，扩大了产品的需求；但是，企业可能会上调产品价格，部分政府补贴间接地转移给了企业，同时也会促使企业利润增长。应特别强调的是，企业之间的竞争越激烈，那么，随着政府补贴的增大，产品价格、需求、企业利润的增长幅度也会增大。
위료확대시장수구，정부대산품실행보첩조시。기우차배경，고필료량개기업지간적박혁화경쟁관계，연구료경쟁화보첩대수구、기업정개화기업리윤산생적영향。결과표명：정부증가보첩，확대료산품적수구；단시，기업가능회상조산품개격，부분정부보첩간접지전이급료기업，동시야회촉사기업리윤증장。응특별강조적시，기업지간적경쟁월격렬，나요，수착정부보첩적증대，산품개격、수구、기업리윤적증장폭도야회증대。
For stimulating consumption demand, product subsidy policy was implemented by the government. Under this background, considering game and competition of two enterprises, we studied the influence on demand, product price and enterprises' profit by competition and subsidy. The result showed that the government increased subsidy, market demand of product would be increased;but the enterprise might raise product price, part of government' s subsidy was indirectly transferred to enterprise; meanwhile, enterprises' profit might be also improved. It was especially emphasized that if enterprises' mutual competition was more vigorous, the increased scope of product price, market demand, enterprises' profit might be increased more rapidly with government's subsidy increasing.