CAJ | 학술논문

深入整理分析商业地产只售不租、租售结合、只租不售、地产金融四种开发模式，认为商业地产开发商应结合自身情况灵活选用四种不同开发模式；进一步阐释商业地产开发项目精准定位的内涵。并尝试运用零售饱和指数理论解决商业地产开发项目体量确定等问题。最后利用2012年我国35个大中城市商业地产相关数据，运用因子分析的方法聚合商业地产市场规模因子、城市宏观经济因子、市场吸纳因子、市场增长因子这四个因子，并计算出35个大中城市商业地产开发潜力得分，在此基础上，建议开发商开发时注意各城市之间商业地产开发环境与开发潜力的差异。
심입정리분석상업지산지수불조、조수결합、지조불수、지산금융사충개발모식，인위상업지산개발상응결합자신정황령활선용사충불동개발모식；진일보천석상업지산개발항목정준정위적내함。병상시운용령수포화지수이론해결상업지산개발항목체량학정등문제。최후이용2012년아국35개대중성시상업지산상관수거，운용인자분석적방법취합상업지산시장규모인자、성시굉관경제인자、시장흡납인자、시장증장인자저사개인자，병계산출35개대중성시상업지산개발잠력득분，재차기출상，건의개발상개발시주의각성시지간상업지산개발배경여개발잠력적차이。
This article describes an overview status quo of the commercial real estate. Finishing in-depth analysis of commercial real estate development modes,including only for sale mode,sale and rental combined mode,real estate finance mode and only for rental mode. The commercial real estate developers should make a flexible choice of four kinds of different development modes according to their own situations. To further explain the connotation of the precise positioning of commercial real estate projects. Introduce a method of using theory of retail saturation index to figure out the proper volume of commercial real estate projects. Using 2012 China 35 large and medium-size cities related data to run a factor analysis. We name four factors as the market scale factor,the urban macroeconomic factor, the market absorbed factor and the market growth factor and calculate 35 large and medium-sized cities’commercial real estate investment potential scores. On this basis,it also suggests paying attention to the differences in commercial real estate development environment and investment potential among cities.