浙江师范大学学报（社会科学版）
浙江師範大學學報（社會科學版）
절강사범대학학보（사회과학판）
JOURNAL OF ZHEJIANG NORMAL UNIVERSITY(SOCIAL SCIENCES)
2014年
4期
23-28
,共6页
文化产业%“钻石模型”理论%竞争力%横店影视
文化產業%“鑽石模型”理論%競爭力%橫店影視
문화산업%“찬석모형”이론%경쟁력%횡점영시
cultural industry%“diamond model” theory%competitiveness%Hengdian film and television
横店影视文化产业经过18年的发展，已经拥有500多家影视企业，年营业额近百亿（不包括旅游）并形成了自己的特色。在当今众多新老影视基地的夹击下，横店影视的先发优势正在逐渐消失，横店影视文化产业该如何保持竞争优势？本文运用美国学者迈克尔·波特的“钻石模型”理论，从生产要素，需求状况，相关产业和支持产业，企业战略结构和同业竞争，政府和机遇等方面，围绕核心竞争力、基础竞争力、环境竞争力的提升，对横店影视文化产业竞争力的优劣进行分析研究，认为要提升竞争力，必须适应市场，调整战略，增强核心竞争力；必须集聚要素，完善产业，夯实基础竞争力；必须抓住机遇，争取政策，拓展环境竞争力。
橫店影視文化產業經過18年的髮展，已經擁有500多傢影視企業，年營業額近百億（不包括旅遊）併形成瞭自己的特色。在噹今衆多新老影視基地的夾擊下，橫店影視的先髮優勢正在逐漸消失，橫店影視文化產業該如何保持競爭優勢？本文運用美國學者邁剋爾·波特的“鑽石模型”理論，從生產要素，需求狀況，相關產業和支持產業，企業戰略結構和同業競爭，政府和機遇等方麵，圍繞覈心競爭力、基礎競爭力、環境競爭力的提升，對橫店影視文化產業競爭力的優劣進行分析研究，認為要提升競爭力，必鬚適應市場，調整戰略，增彊覈心競爭力；必鬚集聚要素，完善產業，夯實基礎競爭力；必鬚抓住機遇，爭取政策，拓展環境競爭力。
횡점영시문화산업경과18년적발전，이경옹유500다가영시기업，년영업액근백억（불포괄여유）병형성료자기적특색。재당금음다신로영시기지적협격하，횡점영시적선발우세정재축점소실，횡점영시문화산업해여하보지경쟁우세？본문운용미국학자매극이·파특적“찬석모형”이론，종생산요소，수구상황，상관산업화지지산업，기업전략결구화동업경쟁，정부화궤우등방면，위요핵심경쟁력、기출경쟁력、배경경쟁력적제승，대횡점영시문화산업경쟁력적우렬진행분석연구，인위요제승경쟁력，필수괄응시장，조정전략，증강핵심경쟁력；필수집취요소，완선산업，항실기출경쟁력；필수조주궤우，쟁취정책，탁전배경경쟁력。
After 18 years of development , there are more than 500 film and television companies in Hengdian film and television cultural industry with annual turnover of nearly 10 billion RMB ( excluding trav-el) which has formed its own characteristics.In today’s fierce competition from many new and old film bases, the previous advantages of Hengdian film and television industry have gradually vanished , so how can Hengdi-an film and television industry still maintain competitiveness? This paper , on the basis of Michael Porter ’ s theory of “diamond model”, made an analysis of the competitiveness of Hengdian film and TV cultural indus-try with regard to the promotion of the core competitiveness , fundamental competitiveness , and environmental competitiveness from aspects of production elements , demand conditions , related industries and supporting in-dustries , enterprise strategy , structure and competition , government and opportunities , etc.It holds that in or-der to increase competitiveness , Hengdian film and television industry must adapt to the market , adjust the strategy, enhance core competitiveness;it must cluster elements, improve the industry, and strengthen com-petitiveness;it must seize opportunities , strive for policy support , and expand environmental competitiveness .
