CAJ | 학술논문

新媒体的出现，在改变人们生活习惯的同时，也创造了新的商业模式和经济运行方式，网络消费就是其衍生品之一。网络消费因其性价比、方便性、个性化、商品数量多、品种齐全等等优势也逐渐代替传统购物方式，吸引着越来越多的消费者。然而网络消费也不可避免的引起一系列问题，例如卖家与买家的信任危机、商品质量的保证、快递行业的保证等等，都促使我们对网络消费的普及需要进行更为深入的思考。同时，在消费过程中，卖家与买家矛盾也日益显现。
신매체적출현，재개변인문생활습관적동시，야창조료신적상업모식화경제운행방식，망락소비취시기연생품지일。망락소비인기성개비、방편성、개성화、상품수량다、품충제전등등우세야축점대체전통구물방식，흡인착월래월다적소비자。연이망락소비야불가피면적인기일계렬문제，례여매가여매가적신임위궤、상품질량적보증、쾌체행업적보증등등，도촉사아문대망락소비적보급수요진행경위심입적사고。동시，재소비과정중，매가여매가모순야일익현현。
The emergence of new media causes people to change their habits. Meanwhile it also creates new business modes and economic operation ways and network consumption is one of its derivatives. Online shopping gradually replaces the traditional shopping because of its cost performance, convenience, personalization, various goods, etc. advantage is gradually replacing the traditional way of shopping, attracting more and more consumers. However, the network may inevitably cause a series of con-suming issues, such as the confidence crisis between sellers and buyers, the guarantee of goods quality, the guarantee of the ex-press industry, etc., all of which cause us to ponder network consumption deeply more. At the same time, in the consumption process, the contradiction between sellers and buyers is also increasingly apparent.