CAJ | 학술논문

本文通过博弈理论模型分析了大型零售终端在引入新产品时如何收取通道费的问题，得到了以下结论：在信息对称时，零售商会对不同需求类型的新产品收取不同的通道费；在信息不对称，供货商无法根据零售商的条款调整批发价格下，零售商会收取不同的通道费；在信息不对称，供货商可以根据零售商的条款调整批发价格，以及高需求产品市场占有率比较低时，零售商仍然会收取不同的通道费；在信息不对称，供货商可以根据零售商的条款调整批发价格，以及高需求产品市场占有率比较高时，零售商会收取相同的通道费。
본문통과박혁이론모형분석료대형령수종단재인입신산품시여하수취통도비적문제，득도료이하결론：재신식대칭시，령수상회대불동수구류형적신산품수취불동적통도비；재신식불대칭，공화상무법근거령수상적조관조정비발개격하，령수상회수취불동적통도비；재신식불대칭，공화상가이근거령수상적조관조정비발개격，이급고수구산품시장점유솔비교저시，령수상잉연회수취불동적통도비；재신식불대칭，공화상가이근거령수상적조관조정비발개격，이급고수구산품시장점유솔비교고시，령수상회수취상동적통도비。
The paper discusses how to charge slotting allowances when large retailers introduce new products .With the tool of game theory , we get the following conclusions .In the symmetric information condition , the retailer will charge a different slotting allowance according to the new products′demand type .However , in the asymmetric information situa-tion, the retailer will choose the right way of charging by the quality of the wholesale price of the suppliers and the a -mount of high quality products in the market .If the supplier can′t alter the wholesale price , then the retailer will charge a different slotting allowance .If the supplier can alter the wholesale price and the ratio of high quality products in the market is low , the retailer will also charge differently .Otherwise , slotting allowance will be charged same .