乡村旅游视角下河南省农产品营销策略研究
향촌여유시각하하남성농산품영소책략연구
Research on the marketing strategies of Henan Province’s agricultural products from the perspective of rural tourism
  • 万方数据
    才智 재지
    CAIZHI
    2014年 23期 8-9,12 ,共3页

    裴磊%石喜爱%程丛喜

    배뢰%석희애%정총희

    乡村旅游%农产品营销%策略 鄉村旅遊%農產品營銷%策略
    향촌여유%농산품영소%책략
    rural tourism%agricultural products marketing%strategy
    以乡村旅游为视角，通过对河南省具有代表性的乡村旅游景区进行问卷调查，研究了在当前经济高速发展时代应如何使农产品满足旅游者多样化的、个性化的需求，同时又能更好地促进农产品销售，提高农村经济效益。
    이향촌여유위시각，통과대하남성구유대표성적향촌여유경구진행문권조사，연구료재당전경제고속발전시대응여하사농산품만족여유자다양화적、개성화적수구，동시우능경호지촉진농산품소수，제고농촌경제효익。
    This paper is based on the perspective of rural tourism,through investigating the representative rural tourist attractions in Henan Province, has studied how to make agricultural products meet diverse and personalized demands of tourists in the current era of rapid economic development and promote the marketing of agricultural products and improve rural economies.
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