电子商务环境下进行创新性的营销课程教学
전자상무배경하진행창신성적영소과정교학
The Creative Teaching of Marketing Courses in Electronic Commerce Environment
  • 万方数据
    课程教育研究 과정교육연구
    Course Education Research
    2014年 24期 69-69,70 ,共2页

    魏以立%赫爽%吴蓉娟

    위이립%혁상%오용연

    电子商务大环境%创新性营销课程教学 電子商務大環境%創新性營銷課程教學
    전자상무대배경%창신성영소과정교학
    Electronic Commerce Environment%Creative Teaching Methods of Marketing Management Course
    从总体上来说，目前高校的营销课程教学严重不能适应21世纪电子商务大环境。本文首先通过分析目前高校的《营销管理课程》教学现状，剖析《营销管理课程》的传统教学模式与时代要求相比所存在的差距，然后提出如何在电子商务环境下创新性的《营销管理课程》教学改革措施。
    종총체상래설，목전고교적영소과정교학엄중불능괄응21세기전자상무대배경。본문수선통과분석목전고교적《영소관리과정》교학현상，부석《영소관리과정》적전통교학모식여시대요구상비소존재적차거，연후제출여하재전자상무배경하창신성적《영소관리과정》교학개혁조시。
    In general, the current marketing courses’ teaching is not adaptive to electronic commerce environment of 21st century. Firstly, the report analyzed the current high education teaching situation of one of the marketing courses, Marketing Management, and then identified the problems in traditional teaching modes of Marketing Management, and lastly presented the suggested teaching methods of the course of Marketing Management.
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