物流工程与管理
物流工程與管理
물류공정여관리
LOGISTICS ENGINEERING AND MANAGEMENT
2014年
3期
125-127
,共3页
移动电商%O2O%生鲜农产品
移動電商%O2O%生鮮農產品
이동전상%O2O%생선농산품
mobile e-commerce%O2O%fresh agricultural products
移动电商的出现给我国生鲜农产品电子商务带来了新的思路。生鲜农产品移动电商不仅可以应用在传统的B2 B、B2 C、C2 C模式下，对于新兴的O2 O模式电子商务，它能够减少物流发展制约，完善农产品电商的客户体验，使鲜活农产品的质量得到保障，并且可以适当减少中间运转环节造成的损失。
移動電商的齣現給我國生鮮農產品電子商務帶來瞭新的思路。生鮮農產品移動電商不僅可以應用在傳統的B2 B、B2 C、C2 C模式下，對于新興的O2 O模式電子商務，它能夠減少物流髮展製約，完善農產品電商的客戶體驗，使鮮活農產品的質量得到保障，併且可以適噹減少中間運轉環節造成的損失。
이동전상적출현급아국생선농산품전자상무대래료신적사로。생선농산품이동전상불부가이응용재전통적B2 B、B2 C、C2 C모식하，대우신흥적O2 O모식전자상무，타능구감소물류발전제약，완선농산품전상적객호체험，사선활농산품적질량득도보장，병차가이괄당감소중간운전배절조성적손실。
The development of mobile e -commerce has brought new ideas to the fresh agricultural product electronic commerce in China.Fresh agricultural mobile e -commerce can not only be used in traditional B2B,B2C,C2C e -commerce mode,it also can be used in O2O(online to offline)e-commerce mode.O2O e-commerce mode can reduce the restricting of logistics industry,improve the customer experience of agricultural e-commerce.It also guaranteed the quality of fresh agricultural products,and aviod the loss of intermediate links.
