CAJ | 학술논문

目前，国内市场上的电子商务平台多以商品交易为主，信息表达过于平面化、信息访问缺乏立体式的可延伸性。改变传统的电子商务管理与发展模式，深入利用GIS、虚拟仿真、数据仓库、数据挖掘等技术及时全面采集各种商务信息，建立基于二三维GIS的电子商务基础平台，发展智能商务的应用，形成城市“数字商务”地理信息平台是符合当前城市发展的趋势。本文以广州市数字商务地理信息公共平台建设为例，详细介绍了基于GIS的城市数字商务平台建设内容与实现的关键技术，包括二三维地图平台建设技术、突破技术难题的二三维地图的联动切换显示技术、商务专题数据库和POI数据库建立，以及虚拟广告功能实现技术等，为城市数字商务地理信息平台建设提供有价值的参考。
목전，국내시장상적전자상무평태다이상품교역위주，신식표체과우평면화、신식방문결핍입체식적가연신성。개변전통적전자상무관리여발전모식，심입이용GIS、허의방진、수거창고、수거알굴등기술급시전면채집각충상무신식，건립기우이삼유GIS적전자상무기출평태，발전지능상무적응용，형성성시“수자상무”지리신식평태시부합당전성시발전적추세。본문이엄주시수자상무지리신식공공평태건설위례，상세개소료기우GIS적성시수자상무평태건설내용여실현적관건기술，포괄이삼유지도평태건설기술、돌파기술난제적이삼유지도적련동절환현시기술、상무전제수거고화POI수거고건립，이급허의엄고공능실현기술등，위성시수자상무지리신식평태건설제공유개치적삼고。
Currently , most of digital business platform focused on commodity exchange , the application of platform was limited .The Construction of urban digital business and public participation GIS platform using GIS , virtual simulation and data mining consistent with city develop trends .This paper taking the construction of urban digital business and public participation GIS platform of Guang -zhou as an example , detailed introduced the constructive content and key technology of digital business platform based on GIS , which including 2-D and 3-D map platform constructive technology , dynamic display between 2-D and 3-D map technology , creation of business database and POI database and realization of virtual advertisement .