华东经济管理
華東經濟管理
화동경제관리
EAST CHINA ECONOMIC MANAGEMENT
2014年
4期
115-118
,共4页
大学生%心理账户%学习激励%主成分分析法
大學生%心理賬戶%學習激勵%主成分分析法
대학생%심리장호%학습격려%주성분분석법
university student%mental accounting%learning motivation%principal component analysis
文章从心理账户理论视角,在问卷调查研究的基础上,运用主成分分析法对大学生学习激励心理进行了实证研究。研究结果表明,当代大学生对学校不同激励会形成相对稳定的四维心理账户,且这四维心理账户具有显著的层次性特征,即设立奖学金、提高教师素质、授予荣誉称号等对大学生学习激励作用较大,而就业指导、讲座报告会、心理辅导等对大学生学习激励作用较小。
文章從心理賬戶理論視角,在問捲調查研究的基礎上,運用主成分分析法對大學生學習激勵心理進行瞭實證研究。研究結果錶明,噹代大學生對學校不同激勵會形成相對穩定的四維心理賬戶,且這四維心理賬戶具有顯著的層次性特徵,即設立獎學金、提高教師素質、授予榮譽稱號等對大學生學習激勵作用較大,而就業指導、講座報告會、心理輔導等對大學生學習激勵作用較小。
문장종심리장호이론시각,재문권조사연구적기출상,운용주성분분석법대대학생학습격려심리진행료실증연구。연구결과표명,당대대학생대학교불동격려회형성상대은정적사유심리장호,차저사유심리장호구유현저적층차성특정,즉설립장학금、제고교사소질、수여영예칭호등대대학생학습격려작용교대,이취업지도、강좌보고회、심리보도등대대학생학습격려작용교소。
On the basis of data collected by questionnaires, the paper makes, by applying principal component analysis, an empirical study on university students’ psychological incentives from the perspective of mental accounting theory. The re-sults show that the students will form relatively stable four-dimensional mental accounting for different incentives from the university. Besides, the four-dimensional mental accounting has significant hierarchical characteristics. For example, grant-ing scholarships, improving teachers’ quality and awarding honorary title have a greater effect on the university students’ learning motivation. While the employment guidance, lecture, forum and psychological counseling have a smaller effect on the university students’ learning motivation.