CAJ | 학술논문

发展第四方物流，对于建立现代物流体系具有十分重要的作用。近年来，山东省第四方物流在快速发展过程中还存在着许多困难和问题。通过对山东省发展第四方物流的SWOT分析显示，山东省在政策、区位、交通、人口和市场等方面优势突出，机会众多；其劣势及威胁也很明显。山东省应加强政府宏观调控，大力发展第三方物流，选择以第三方物流和第四方物流协同运作的主导模式，建立物流公共信息平台，大力培养和引进第四方物流专业人才，实施第四方物流市场促销策略，以有效促进其稳步健康发展。
발전제사방물류，대우건립현대물류체계구유십분중요적작용。근년래，산동성제사방물류재쾌속발전과정중환존재착허다곤난화문제。통과대산동성발전제사방물류적SWOT분석현시，산동성재정책、구위、교통、인구화시장등방면우세돌출，궤회음다；기열세급위협야흔명현。산동성응가강정부굉관조공，대력발전제삼방물류，선택이제삼방물류화제사방물류협동운작적주도모식，건립물류공공신식평태，대력배양화인진제사방물류전업인재，실시제사방물류시장촉소책략，이유효촉진기은보건강발전。
To develop fourth-party logistics is the key to build a modern logistics system. In recent years, Shandong province still has some difficulties with the rapid growth of fourth-party logistics. A SWOT analysis of fourth-party logistics in Shandong province is con-ducted and the result shows that Shandong has strengths in policy, location, transportation, population and market, which is an exciting op-portunity. However, the weakness is also obvious. Shandong shall enhance governmental micro regulation and control in an effort to proac-tively develop third-party logistics, choose a leading operation pattern integrating third-party logistics with fourth-party logistics, and build a public information platform. It shall invest more in building a strong pipeline of talents and carry out marketing strategies for the stable and healthy development of fourth-party logistics.