CAJ | 학술논문

首先阐述电子商务物流服务满意度的影响因素；然后根据影响因素设计电子商务物流服务满意度模型，并结合市场调研做相关性分析及回归分析，找出影响淘宝网物流服务满意度的关键要素；最后根据调研结果提出优化淘宝网物流服务的策略建议。
수선천술전자상무물류복무만의도적영향인소；연후근거영향인소설계전자상무물류복무만의도모형，병결합시장조연주상관성분석급회귀분석，조출영향도보망물류복무만의도적관건요소；최후근거조연결과제출우화도보망물류복무적책략건의。
In this paper, we first introduced the factors influencing the satisfaction of e-commerce logistics services, and then accordingly designed the satisfaction model for these services. Next through market survey, we identified the key factors influencing the logistics service satisfaction of Taobao and at the end, proposed the corresponding suggestions for the optimization of the logistics service of the company.