CAJ | 학술논문

电子商务飞速发展伴随着很多风险，识别和控制这些风险能更好地促进电子商务的发展。文章以皖江城市带168家开展电子商务企业为调研对象，采用因子分析、PLS结构方程模型等方法，建立传统企业电子商务风险模型，采用实证分析方法检验了各个电子商务风险因素对电子商务实施效果的影响。结果表明，员工风险和技术风险是电子商务实施风险中最关键的影响因素，对电子商务实施效果有显著的负向影响，管理风险通过间接影响客户风险、员工风险和技术风险同对电子商务实施效果产生影响。
전자상무비속발전반수착흔다풍험，식별화공제저사풍험능경호지촉진전자상무적발전。문장이환강성시대168가개전전자상무기업위조연대상，채용인자분석、PLS결구방정모형등방법，건립전통기업전자상무풍험모형，채용실증분석방법검험료각개전자상무풍험인소대전자상무실시효과적영향。결과표명，원공풍험화기술풍험시전자상무실시풍험중최관건적영향인소，대전자상무실시효과유현저적부향영향，관리풍험통과간접영향객호풍험、원공풍험화기술풍험동대전자상무실시효과산생영향。
The rapid development of e-commerce is followed by many risks, the identification and control of these risks can better promote the development of e-commerce. Based on the development of 168 enterprises’e-commerce in the Wanjiang Ar-ea,the paper applies factor analysis method and the PLS (Partial Least Squares) structural equation model,sets up a risk mod-el of traditional enterprise’s e-commerce,and makes an empirical analysis to test impacts of various risk factors on the imple-mentation effect of e-commerce. The results show that both employee risk and technology risk are the two most critical factors of the implementation of e-commerce, which have significant negative impacts on the implementation effect of e-commerce. Meanwhile, management risk influences the implementation effect of e-commerce by affecting customer risk, employee risk and technical risk.