CAJ | 학술논문

本文阐释顾客满意战略的内涵；着重对决定医疗服务需求者满意度的主要因素：医院服务需求者的期望值，医院是否遵循医疗服务的基本原则，医院的服务内容是否全面，医疗服务价格是否合理，医疗是否安全和后勤服务质量等方面进行分析；并对医院实施顾客满意战略的做法及成效进行论述。
본문천석고객만의전략적내함；착중대결정의료복무수구자만의도적주요인소：의원복무수구자적기망치，의원시부준순의료복무적기본원칙，의원적복무내용시부전면，의료복무개격시부합리，의료시부안전화후근복무질량등방면진행분석；병대의원실시고객만의전략적주법급성효진행논술。
The content of Customer Satisfaction Strategy was elaborated , then the influence factors were il-lustrated, which included the expectations of the patients , the executing of medical service regulation , the medical service item , the service price , medical service safety level and logistics service quality .Meanwhile , the practice and efficiency of Customer Satisfaction Strategy were also discussed .