CAJ | 학술논문

从传播心理学的角度出发，研究了受众的心理选择规律。通过分析服装表演中声音传播、形象传播、文字传播和综合传播特点的同时，对其受众心理选择特点进行了梳理归纳。指出在服装表演的传播过程中，信息内容在最大限度迎合受众心理的同时，应尽量降低受众接收信息的费力程度。
종전파심이학적각도출발，연구료수음적심리선택규률。통과분석복장표연중성음전파、형상전파、문자전파화종합전파특점적동시，대기수음심리선택특점진행료소리귀납。지출재복장표연적전파과정중，신식내용재최대한도영합수음심리적동시，응진량강저수음접수신식적비력정도。
Audience psychological selection rule is researched from the communication psychology per-spective .By analyzing the characters of the sound transmission ,image communication ,literal communi-cation and integrated communication ,the characters of audience psychological selection are summarized in the fashion show .It is indicated that the information should meet the audience′s psychology as far as possible .Meanwhile ,the audience′s difficulty in information reception should be decreased .