CAJ | 학술논문

微创新理论为互联网企业创新提供了发展思路。文章通过文献研究、理论分析和定性研究的方法，探析企业微创新之理念、机制与策略。通过对创新过程划分，构建从微创新需求分析到微创新实施，到最终形成微创新文化的整体循环机制，探析其微创新实施过程中的一般性规律及其启示，为我国现实企业管理创新和持续性发展提供一些具有实践价值的贡献。以奇虎360为例，阐述其保持企业活力的秘密武器就是持续性的微创新，它从客户体验出发，从小处着手的微创新之道是非常值得借鉴的。
미창신이론위호련망기업창신제공료발전사로。문장통과문헌연구、이론분석화정성연구적방법，탐석기업미창신지이념、궤제여책략。통과대창신과정화분，구건종미창신수구분석도미창신실시，도최종형성미창신문화적정체순배궤제，탐석기미창신실시과정중적일반성규률급기계시，위아국현실기업관리창신화지속성발전제공일사구유실천개치적공헌。이기호360위례，천술기보지기업활력적비밀무기취시지속성적미창신，타종객호체험출발，종소처착수적미창신지도시비상치득차감적。
The micro-innovation theory provides some new ideas suitable for the innovation of Internet enterprises.Through literature study,theoretical analysis and qualitative research methods,the article mainly explores the micro-innovation concept,mechanism and strategies,taking Qihoo 360 Company for example. By dividing the innovation process,this paper constructs the whole circulation mechanism from the micro-in-novation needs analysis to micro innovation implementation,and last to the final formation of micro-innova-tion culture.Qihoo 360′s secret to maintain strong vitality is to its persistent micro-innovation,which starts from the customer experience and from the micro innovation.