CAJ | 학술논문

随着全球化的深入，我国在对英文日化品牌翻译方式的选择上，相比之前较流行的意译，音译越来越受到人们的青睐，这与这两种翻译方式的优缺点和这一领域的特殊性都有着密切关系。通过对英文日化品牌音译实例进行分析，探索翻译的相关知识，以及音译背后的文化意义和社会意义。
수착전구화적심입，아국재대영문일화품패번역방식적선택상，상비지전교류행적의역，음역월래월수도인문적청래，저여저량충번역방식적우결점화저일영역적특수성도유착밀절관계。통과대영문일화품패음역실례진행분석，탐색번역적상관지식，이급음역배후적문화의의화사회의의。
With the development of globalization, transliteration becomes more and more popular compared with paraphrase of cosmetic brands. The reason lies in the advantages and disadvantages of two ways of translations and the peculiarity in the field of cosmetic brand translation. The related knowledge of translation, social and cultural meanings of transliteration is studied by using examples.