江苏开发大学学报
江囌開髮大學學報
강소개발대학학보
Journal of Jiangsu Radio & Television University
2014年
2期
20-22,55
,共4页
阅读推广%开放大学%文化品牌
閱讀推廣%開放大學%文化品牌
열독추엄%개방대학%문화품패
reading promotion%Open University%cultural brand
塑造开放大学文化品牌项目,是开放大学文化建设的重要任务。开展“阅读推广”品牌的建设,是开放大学建设的文化需要。开放大学图书馆实施“阅读推广”品牌项目的路径与方法有:基于嵌入式专业服务,推动校园阅读;以重点群体为中心,分层次推行阅读服务;依托系列项目进行特色规划,实施阅读推广活动;建立强化宣传、系统组织等保障机制;创设品牌文化标识等。
塑造開放大學文化品牌項目,是開放大學文化建設的重要任務。開展“閱讀推廣”品牌的建設,是開放大學建設的文化需要。開放大學圖書館實施“閱讀推廣”品牌項目的路徑與方法有:基于嵌入式專業服務,推動校園閱讀;以重點群體為中心,分層次推行閱讀服務;依託繫列項目進行特色規劃,實施閱讀推廣活動;建立彊化宣傳、繫統組織等保障機製;創設品牌文化標識等。
소조개방대학문화품패항목,시개방대학문화건설적중요임무。개전“열독추엄”품패적건설,시개방대학건설적문화수요。개방대학도서관실시“열독추엄”품패항목적로경여방법유:기우감입식전업복무,추동교완열독;이중점군체위중심,분층차추행열독복무;의탁계렬항목진행특색규화,실시열독추엄활동;건립강화선전、계통조직등보장궤제;창설품패문화표식등。
Building cultural brand is one of the major tasks in Open University's cultural construction. It is Open University's cul-tural need to carry out reading promotion. The approaches and routes of reading promotion are as follows:promoting campus read-ing based on imbedded professional service, implementing multi-level reading services focusing on the key group, carrying out reading promotion supported by the characteristic planning of series projects, setting up safeguard mechanisms of strengthened propaganda and systematic organization, creating an image of brand culture symbol.