现代城市研究
現代城市研究
현대성시연구
URBAN RESEARCH
2014年
2期
20-24,46
,共6页
扎根理论%城市转型%城市形象定位
扎根理論%城市轉型%城市形象定位
찰근이론%성시전형%성시형상정위
grounded theory%urban transformation%city image positioning
运用扎根理论对徐州的相关资料进行逐级译码分析，从全部资料中萃取出19个概念，继而从这些概念中发展出5个主轴译码，最后通过深入分析，得出“绿色生态·古城新貌”的整体城市形象定位，以期在徐州今后的城市转型与发展中发挥形象带动的引导作用，并为国内转型中的资源型城市作为典范参考。
運用扎根理論對徐州的相關資料進行逐級譯碼分析，從全部資料中萃取齣19箇概唸，繼而從這些概唸中髮展齣5箇主軸譯碼，最後通過深入分析，得齣“綠色生態·古城新貌”的整體城市形象定位，以期在徐州今後的城市轉型與髮展中髮揮形象帶動的引導作用，併為國內轉型中的資源型城市作為典範參攷。
운용찰근이론대서주적상관자료진행축급역마분석，종전부자료중췌취출19개개념，계이종저사개념중발전출5개주축역마，최후통과심입분석，득출“록색생태·고성신모”적정체성시형상정위，이기재서주금후적성시전형여발전중발휘형상대동적인도작용，병위국내전형중적자원형성시작위전범삼고。
The paper, by applying the study method of grounded theory, implements a study of Xuzhou city to collect practical information and the reality-based survey data,making axial coding analysis and selective translation code analysis on the data. The research shows that the city image of Xuzhou can be summed up as 19 concepts, 5 sub-categories. Finally, through in-depth analysis, we decide to use“Green and Ecology, New Images of Ancient City” in positioning the city image of Xuzhou. This study aims to play a guide role on image promotion during the transformation and development of Xuzhou and provide a typical case for the transformation of other resource dependent cities.
