中国乳业
中國乳業
중국유업
CHINA DAIRY
2014年
2期
8-12
,共5页
国产奶粉%洋奶粉%质量安全%消费者信心
國產奶粉%洋奶粉%質量安全%消費者信心
국산내분%양내분%질량안전%소비자신심
domestic baby formula brands%foreign baby formula brands%quality safety%consumer conifdence
2008年以来，国产婴幼儿奶粉的质量安全事故频发，国产奶粉的消费者信心十分低迷。与此同时，洋奶粉在中国奶粉市场上快速扩张，国内消费者对洋奶粉的旺盛需求导致我国奶粉进口额连年增加，这对于中国乳业的整体发展以及产业结构的调整和进出口结构的优化都是极为不利的。本文在对国产奶粉消费者信任度调查的基础上，分析了国产奶粉的市场需求及消费者信心现状，并对国产奶粉如何重塑消费者信心提出了相应的对策建议。
2008年以來，國產嬰幼兒奶粉的質量安全事故頻髮，國產奶粉的消費者信心十分低迷。與此同時，洋奶粉在中國奶粉市場上快速擴張，國內消費者對洋奶粉的旺盛需求導緻我國奶粉進口額連年增加，這對于中國乳業的整體髮展以及產業結構的調整和進齣口結構的優化都是極為不利的。本文在對國產奶粉消費者信任度調查的基礎上，分析瞭國產奶粉的市場需求及消費者信心現狀，併對國產奶粉如何重塑消費者信心提齣瞭相應的對策建議。
2008년이래，국산영유인내분적질량안전사고빈발，국산내분적소비자신심십분저미。여차동시，양내분재중국내분시장상쾌속확장，국내소비자대양내분적왕성수구도치아국내분진구액련년증가，저대우중국유업적정체발전이급산업결구적조정화진출구결구적우화도시겁위불리적。본문재대국산내분소비자신임도조사적기출상，분석료국산내분적시장수구급소비자신심현상，병대국산내분여하중소소비자신심제출료상응적대책건의。
Since 2008,quality accidents of domestic baby formula brands have happened frequently,the consumption conifdence on these brands is very low. At the same time,the market share of foreign baby formula brands expands very fast in China. The high demand for foreign baby formula causes China's baby formula imports increasing year by year,and it’s extremely unfavorable to the import and export structure optimization and the adjustment of industrial structure. Based on the consumer conifdence survey of domestic baby formula,we analyzed the situations and the questions of the domestic baby formula demand in this paper. Furthermore,a few countermeasures and suggestions were given to rebuild the consumer conifdence on domestic baby formula brands.
