CAJ | 학술논문

本文综述商务领域社会语言研究的理论、结论和研究方法，从“商务语言”和“语言商务”两个互补视角，概述商务活动所使用的语言、符号，包括英语作为通用语、全球英语和国际英语等提法的不同内涵，语言使用状况和问题，例如皮钦语和语码混用等语言接触现象，各种口语、书面语语体特征；以及商务语言使用中体现出来的商务社会范畴和关系，如权势、身份、语言政策、客户关系、上下级关系、语言与社会互为商品化关系等。主要的社会语言学研究方法包括语言变异研究方法、民族志内省法、交际模式分析、语篇分析、话语分析、批评话语分析、多模态分析等。本文的研究结论对商务英语研究的理论视角与方法具有启示。
본문종술상무영역사회어언연구적이론、결론화연구방법，종“상무어언”화“어언상무”량개호보시각，개술상무활동소사용적어언、부호，포괄영어작위통용어、전구영어화국제영어등제법적불동내함，어언사용상황화문제，례여피흠어화어마혼용등어언접촉현상，각충구어、서면어어체특정；이급상무어언사용중체현출래적상무사회범주화관계，여권세、신빈、어언정책、객호관계、상하급관계、어언여사회호위상품화관계등。주요적사회어언학연구방법포괄어언변이연구방법、민족지내성법、교제모식분석、어편분석、화어분석、비평화어분석、다모태분석등。본문적연구결론대상무영어연구적이론시각여방법구유계시。
This paper reviews sociolinguistic studies of business world in terms of theory, conclusion and methodology from two complementary micro-macro perspectives:business language and language business. The former surveys the languages and semiosis employed in business activities such as English as the Lingua Franca, global Englishes and international Englishes, language use behavior and problems such as language contact (e.g. Pidginization and code mix) and generic features of oral and written business discourses;and the latter the social categories and relations embodied in business language use, including power, identity, language policy, relations between sales representatives and customers, and between superior and subordinates, and co-commodiifcation of language with society, etc. The sociolinguistic methods examined here are mainly variationism, ethnomethodological introspection, interactional pattern study, textual analysis, (critical) discourse analysis, and multimodal analysis. Based on the literature review, this paper profiles the development trends in research domain and methodology of business sociolinguistics and envisages the disciplinary prospect.